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Meet the Esther Lion Ring: a gold lion, a piece that carries weight, your protector, your reminder of the frailty of life and the nature of good and evil.

Now accepting pre-orders.

 

01

This story begins with you.

Are you of legal drinking age in your country? The next chapter waits for those who are ready.

Rum is back

This story is always beginning and never ending

Founded in 2025

Rum is back

This story is always beginning and never ending

Founded in 2025

Rum is back

This story is always beginning and never ending

Founded in 2025

Rum is back

This story is always beginning and never ending

Founded in 2025

Rum is back

This story is always beginning and never ending

Founded in 2025

Rum is back

This story is always beginning and never ending

Founded in 2025

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RumIsBack

Ripe stone fruit and grassy agricole meet light caramel, toasted oak, and a warm touch of anise and vanilla.

100% free of additives.

Antonio L. De Haro

Esther is a totally new flavor profile for rum - incredibly accessible and delicious.

Founder, Rare Spirits Global Society of Rum Explorers

ThisIsEsther

CLEAN,SUPER-SMOOTH

Esther is made with no additives or flavorings, just pure, single-origin Colombian sugarcane. Authentic, clean, and transparent. Unlike any rum you have ever had before but still deliciously rum.

So Deliciously Rum

Esther is made with no additives or flavorings, just pure, single-origin Colombian sugarcane. Authentic, clean, and transparent. Unlike any rum you have ever had before but so deliciously rum.

Single-Origin Colombian

Every drop is distilled, matured, and bottled in Colombia, where climate, soil, and altitude shape Esther’s smooth, nuanced profile.

For rum veterans and newbies alike

Esther blends ripe stone fruit, grassy agricole, light caramel, toasted oak, anise, and vanilla. Approachable, never syrupy or overpowering, it shines in cocktails and we especially <3 it neat.

SINGLEORIGINRUM

AlwaysBeginning

Rum for the anti-authoritarian spirit. Rum for daiquiris. Or rum & coke. Rum for being together. Or just rum.

Esther embraces the wildness of fermentation, the character of place, and the neverending in you.

NeverEnding

Esther is that feeling of...

It’s always beginning here, the lights rising in the evening sky, a sea breeze weaving through stone-smooth alleyways, music is always playing here; the waves sing to the rocky shore, a chorus of voices builds and softens on the boardwalk, the foodcart’s wooden wheels clammer through the street, life is always blooming here, spring flowers opening and closing, seeds sprouting in wet earth, your hand opening and closing around a glass of Esther in the moonlight as you laugh, as you tell your story, a story that’s always beginning and never ending, and here you are. 
You step into the street, lights glowing in the evening sky, breeze weaving through stone-smooth alleys, waves singing to a rocky shore, voices building and softening on the boardwalk, kettles whistling with boiling water, spices sizzling in a hot metal pan, glasses clinking and filling and emptying as smiles broaden and laughter deepens and you look into the eyes across from yours – they tell you a story with no beginning and no end and you understand and you take a sip and the chorus of voices begins to sing, the stars like small fires dancing in the sky, and you step outside into their bright light, into the story that’s always beginning and never ending and here you are. This is grass in the field, the green grass that burns, flames licking the bottom of the sky at the end of the season, this is a season when time unfurls in a smooth ribbon, smooth like jazz, like honey, like hints of honey, of grass, of spice, of depth and of lightness, lightness like how we feel when we are understood, when possibilities present themselves on a silver platter, because after all, This is a story

Who is Esther?

  1. A rum for people who like to have fun.
  2. The name Esther references the ancient queen known for her quiet power and underdog spirit. It’s also a weird name. We like that.
  3. In rum-making, esters are aromatic compounds that give the spirit its complexity and character.

RumForPeopleWhoToastToNothingInParticular

Founded in 2025

Rum is back

This story is always beginning and never ending.

Founded in 2025

Rum is back

This story is always beginning and never ending.

Founded in 2025

Rum is back

This story is always beginning and never ending.

Founded in 2025

Rum is back

This story is always beginning and never ending.

Founded in 2025

Rum is back

This story is always beginning and never ending.

Founded in 2025

Rum is back

This story is always beginning and never ending.

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