This story begins with you.
Are you of legal drinking age in your country? The next chapter waits for those who are ready.

Meet the Esther Lion Ring: a gold lion, a piece that carries weight, your protector, your reminder of the frailty of life and the nature of good and evil.
Now accepting pre-orders.
Are you of legal drinking age in your country? The next chapter waits for those who are ready.


Rum is back
This story is always beginning and never ending
Founded in 2025
Rum is back
This story is always beginning and never ending
Founded in 2025
Rum is back
This story is always beginning and never ending
Founded in 2025
Rum is back
This story is always beginning and never ending
Founded in 2025
Rum is back
This story is always beginning and never ending
Founded in 2025
Rum is back
This story is always beginning and never ending
Founded in 2025
RumIsBack
Tasting notes of ripe stone fruit and grassy agricole meet light caramel, toasted oak, and a warm touch of anise and vanilla.
100% free of additives.
Esther is a totally new flavor profile for rum - incredibly accessible and delicious.
Founder, Rare Spirits Global Society of Rum Explorers
ThisIsEsther

Rum carries baggage. Pirates, tropical imagery, vintage nostalgia — the category has been drowning in clichés while waiting for a breakout brand to elevate it the way Patrón transformed tequila or Hendrick’s revolutionised gin. Step in Esther, a premium Colombian rum brand designed to rewrite the rules of how rum looks, feels and connects with culture – created and crafted by creative agency Nihilo.
Read It In The Brand Identity ↗

If you already make beautiful bottles destined for the bar cart hall of fame, who’s to say that you can’t launch your own brand? Of course, brand building is one thing, but launching your own spirit is a much larger endeavor.
Design studio Nihilo recently launched its own rum, Esther, from the ground up. Lucky for them, they already had some experience in the founding game.
Read It In The Dieline ↗

COLUMBUS, OH (FEBRUARY 2026) — Rum is back. Founded by Margaret Kerr-Jarrett and Emunah Winer, the creative team behind the breakout Tequila brand Casa Malka, Esther is a new, single origin premium Colombian rum brand that rejects the dated sugary mixers and pirate clichés of the category. While rum appears on nearly every cocktail menu in the country, it has long lacked the cultural relevance of tequila or gin. Esther is architected to change that as the category’s first true call brand that drinkers ask for by name.
Read it on CPG Wire ↗
SINGLEORIGIN
Esther is a single-origin Colombian rum crafted from virgin sugarcane honey, a choice that yields a richer, cleaner profile than traditional molasses. Every drop is fermented, distilled, and tropically matured at the source in Cali.
A signature blend of unaged pot still rum and column still rum aged up to 4 years.
We bottle without dosage, ensuring a 100% additive-free spirit that reflects the true terroir of the Cauca Valley.
Approachable, never syrupy or overpowering, Esther shines in cocktails and we especially <3 it neat.
DISTILLEDINCOLOMBIA
AlwaysBeginning
Rum for daiquiris. Or rum & coke. Rum for being together. Or just rum.
Esther embraces the wildness of fermentation, the character of place, and the neverending in you.
NeverEnding
It’s always beginning here, the lights rising in the evening sky, a sea breeze weaving through stone-smooth alleyways, music is always playing here; the waves sing to the rocky shore, a chorus of voices builds and softens on the boardwalk, the foodcart’s wooden wheels clammer through the street, life is always blooming here, spring flowers opening and closing, seeds sprouting in wet earth, your hand opening and closing around a glass of Esther in the moonlight as you laugh, as you tell your story, a story that’s always beginning and never ending, and here you are. You step into the street, lights glowing in the evening sky, breeze weaving through stone-smooth alleys, waves singing to a rocky shore, voices building and softening on the boardwalk, kettles whistling with boiling water, spices sizzling in a hot metal pan, glasses clinking and filling and emptying as smiles broaden and laughter deepens and you look into the eyes across from yours – they tell you a story with no beginning and no end and you understand and you take a sip and the chorus of voices begins to sing, the stars like small fires dancing in the sky, and you step outside into their bright light, into the story that’s always beginning and never ending and here you are. This is grass in the field, the green grass that burns, flames licking the bottom of the sky at the end of the season, this is a season when time unfurls in a smooth ribbon, smooth like jazz, like honey, like hints of honey, of grass, of spice, of depth and of lightness, lightness like how we feel when we are understood, when possibilities present themselves on a silver platter, because after all, this is a story



Founded in 2025.
Rum is back.
This story is always beginning and never ending.
Founded in 2025.
Rum is back.
This story is always beginning and never ending.
Founded in 2025.
Rum is back.
This story is always beginning and never ending.
Founded in 2025.
Rum is back.
This story is always beginning and never ending.
Founded in 2025.
Rum is back.
This story is always beginning and never ending.
Founded in 2025.
Rum is back.
This story is always beginning and never ending.
